Marketing Manager

Job Title: Marketing Manager/Head of Marketing

Location: Hull

Salary – Circa £55k (this is negotiable)

About Us: Our client is an expanding business within the Energy space. They are looking for a creative and strategic Marketing Manager to take a lead on company Marketing and shaping the future of the business brand. If you're passionate driving brand growth, developing compelling marketing strategies which bring results and building your own team, we want to hear from you!

Job Overview: As a Marketing Manager, you will be responsible for leading and executing marketing strategies that increase brand visibility, engagement, and revenue. You will develop campaigns, analyse market trends, and optimize marketing efforts across multiple channels. This role requires a combination of creative thinking, strategic planning, and analytical skills.

Key Responsibilities:

• Develop and Implement Marketing Strategies: Lead the creation and execution of comprehensive marketing plans that align with business goals and target audiences.
• Brand Management: Oversee brand positioning, messaging, and ensure brand consistency across all marketing platforms.
• Campaign Management: Manage and execute digital and traditional marketing campaigns, including email, social media, SEO/SEM, and paid media.
• Content Creation and Optimization: Create compelling content for blogs, newsletters, social media posts, and other marketing materials.
• Market Research and Analysis: Conduct market research and competitor analysis to identify trends and opportunities, and provide actionable insights to improve marketing performance and sales revenue
• Budget Management: Develop and manage the marketing budget, ensuring optimal use of resources and cost-effective strategies.
• Performance Reporting: Monitor and report on key performance indicators (KPIs), such as website traffic, lead generation, and conversion rates, and make recommendations for improvement.
• Collaboration: Work closely with the MD and Sales Manager, to align marketing efforts and drive business growth.

The ideal candidate will have

• A qualification in Marketing
• Proven experience in developing and executing successful marketing campaigns across digital and traditional channels.
• Strong understanding of marketing analytics, SEO/SEM, social media platforms, and content marketing.
• Exceptional communication and project management skills.
• Proficiency in marketing software tools (e.g., Google Analytics, CRM software, email marketing platforms).
• Passion and drive to progress

What We Offer:

• Competitive salary of circa £55k (negotiable for the right person)
• Opportunity for career advancement and professional growth
• A collaborative and creative work environment